Yoni Lappin is an internationally raised, London-based director and photographer working in music, fashion, commercial and film.
His intimate character studies of youth culture and unique ability to observe the world around him in a distinct way has led him to direct videos for the world’s most innovative artists including A$AP Rocky, Charli XCX, Usher and Post Malone. A$AP Rocky’s “Love$ick” has reached over 65 million views. “1 Night”, his video for Mura Masa and Charli XCX, was featured in Billboard and Rolling Stone.
Yoni has also recently directed work and photographed for Adidas, Vogue, Nowness & Converse amongst other brands and publications. He continues to focus on doing what he does best: interesting and challenging storytelling in music videos and commercials, and never playing it safe.